ATO Taxation Statistics 2023–24 edition

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Occupation ATO 2023–24

Digital marketing analyst salary in Australia

The median salary or wage income for Digital marketing analyst in Australia was $64,486 in 2023–24, and the average was $68,370 (ATO Table 15A).

3,095 people reported this occupation; median taxable income was $65,378; ranked 680 of 1,176 occupations by median salary or wage income.

$64,486

median salary or wage income, ATO 2023–24

ATO Table 15A

$68,370

average salary or wage income, ATO 2023–24

ATO Table 15A

$65,378

median taxable income, ATO 2023–24

ATO Table 15A

3,095

individuals, ATO 2023–24

ATO Table 15A

680

rank by median salary or wage income, ATO 2023–24

of 1,176 occupations

ATO Table 15A

Where it sits among occupations

Where Digital marketing analyst sits among 1,176 occupations by median salary or wage income, ATO 2023–24
Where Digital marketing analyst sits among 1,176 occupations by median salary or wage income, ATO 2023–24 0 100 200 300 400 This occupation: $64,486 $0 $100,000 $200,000 $300,000 $400,000 Median salary or wage income ($), ATO 2023–24

Vertical axis: Number of occupations. Horizontal axis: Median salary or wage income ($), ATO 2023–24, in bands of $20,000. The highlighted band holds this one.

Show data
Where Digital marketing analyst sits among 1,176 occupations by median salary or wage income, ATO 2023–24
Band Number of occupations
$0 to $19,999 20
$20,000 to $39,999 142
$40,000 to $59,999 267
$60,000 to $79,999 (includes this one) 302
$80,000 to $99,999 212
$100,000 to $119,999 122
$120,000 to $139,999 49
$140,000 to $159,999 15
$160,000 to $179,999 15
$180,000 to $199,999 13
$200,000 to $219,999 7
$220,000 to $239,999 5
$240,000 to $259,999 2
$260,000 to $279,999 2
$280,000 to $299,999 1
$300,000 to $319,999 0
$320,000 to $339,999 1
$340,000 to $359,999 0
$360,000 to $379,999 0
$380,000 to $399,999 0
$400,000 to $419,999 0
$420,000 to $439,999 1

ATO Table 15A

Men and women

Median income by sex, Digital marketing analyst, ATO 2023–24
Median income by sex, Digital marketing analyst, ATO 2023–24 $0 $20,000 $40,000 $60,000 $80,000 Median salary or wage income Male $67,427 Female $62,918 Median taxable income Male $68,669 Female $64,388 Median total income Male $71,512 Female $66,354 Median income ($), ATO 2023–24

Horizontal axis: Median income ($), ATO 2023–24. Bars are labelled Male and Female; the exact figures are in the table below.

ATO Table 15A

Men and women, Digital marketing analyst, ATO 2023–24
Measure TotalMaleFemale
individuals 3,095 1,176 1,919
average taxable income $72,099 $77,545 $68,761
median taxable income $65,378 $68,669 $64,388
average salary or wage income $68,370 $73,488 $65,249
median salary or wage income $64,486 $67,427 $62,918
average total income $74,444 $80,019 $71,027
median total income $67,873 $71,512 $66,354

ATO Table 15A

Advertising and marketing professional (unit group 2251) by state

Figures are for the unit group, not this occupation alone.

Advertising and marketing professional (unit group 2251) by state, ATO 2023–24
Stateindividualsaverage taxable incomemedian taxable income
NSW27,059$105,432$86,744
ACT799$96,064$85,173
VIC20,776$95,206$82,243
WA4,988$93,519$80,326
NT201$84,877$80,137
QLD11,383$88,725$76,639
SA3,485$81,065$73,490
TAS662$81,810$72,182

ATO Table 15D

Typical deductions for Business, human resource and marketing professionals

Figures are for the sub-major group, not this occupation alone.

Typical deductions for Business, human resource and marketing professionals, ATO 2023–24
Deductiondeduction claimantsaverage deduction claim
Work related car expenses195,801$3,179
Work related travel expenses98,126$1,129
Work related uniform/clothing expenses177,398$252
Work related self education expenses68,152$2,192
Other work related expenses509,470$1,432
Total work related expenses536,753$3,087

ATO Table 18B