ATO Taxation Statistics 2023–24 edition

How to read the figures

Occupation ATO 2023–24

Analyst - market research salary in Australia

The median salary or wage income for Analyst - market research in Australia was $90,371 in 2023–24, and the average was $99,942 (ATO Table 15A).

5,968 people reported this occupation; median taxable income was $92,869; ranked 328 of 1,176 occupations by median salary or wage income.

$90,371

median salary or wage income, ATO 2023–24

ATO Table 15A

$99,942

average salary or wage income, ATO 2023–24

ATO Table 15A

$92,869

median taxable income, ATO 2023–24

ATO Table 15A

5,968

individuals, ATO 2023–24

ATO Table 15A

328

rank by median salary or wage income, ATO 2023–24

of 1,176 occupations

ATO Table 15A

Where it sits among occupations

Where Analyst - market research sits among 1,176 occupations by median salary or wage income, ATO 2023–24
Where Analyst - market research sits among 1,176 occupations by median salary or wage income, ATO 2023–24 0 100 200 300 400 This occupation: $90,371 $0 $100,000 $200,000 $300,000 $400,000 Median salary or wage income ($), ATO 2023–24

Vertical axis: Number of occupations. Horizontal axis: Median salary or wage income ($), ATO 2023–24, in bands of $20,000. The highlighted band holds this one.

Show data
Where Analyst - market research sits among 1,176 occupations by median salary or wage income, ATO 2023–24
Band Number of occupations
$0 to $19,999 20
$20,000 to $39,999 142
$40,000 to $59,999 267
$60,000 to $79,999 302
$80,000 to $99,999 (includes this one) 212
$100,000 to $119,999 122
$120,000 to $139,999 49
$140,000 to $159,999 15
$160,000 to $179,999 15
$180,000 to $199,999 13
$200,000 to $219,999 7
$220,000 to $239,999 5
$240,000 to $259,999 2
$260,000 to $279,999 2
$280,000 to $299,999 1
$300,000 to $319,999 0
$320,000 to $339,999 1
$340,000 to $359,999 0
$360,000 to $379,999 0
$380,000 to $399,999 0
$400,000 to $419,999 0
$420,000 to $439,999 1

ATO Table 15A

Salary or wage income by year

Median and average salary or wage income by year, Analyst - market research, ATO 2023–24
Median and average salary or wage income by year, Analyst - market research, ATO 2023–24 $0 $20,000 $40,000 $60,000 $80,000 $100,000 2017–18 2023–24 Tax year

Vertical axis: Salary or wage income ($), ATO 2023–24. Horizontal axis: Tax year.

  • median salary or wage income
  • average salary or wage income
Show data
Median and average salary or wage income by year, Analyst - market research, ATO 2023–24
Year median salary or wage incomeaverage salary or wage income
2017–18 $65,231$72,414
2018–19 $67,077$76,913
2019–20 $69,878$78,264
2020–21 $73,515$82,337
2021–22 $80,117$89,104
2022–23 $85,198$95,394
2023–24 $90,371$99,942

ATO Table 15A

Salary or wage income by year, Analyst - market research, ATO 2023–24
Yearindividualsmedian salary or wage incomeaverage salary or wage income
2017–185,261$65,231$72,414
2018–195,321$67,077$76,913
2019–205,415$69,878$78,264
2020–215,359$73,515$82,337
2021–225,612$80,117$89,104
2022–235,979$85,198$95,394
2023–245,968$90,371$99,942

ATO Table 15A

Men and women

Median income by sex, Analyst - market research, ATO 2023–24
Median income by sex, Analyst - market research, ATO 2023–24 $0 $50,000 $100,000 $150,000 Median salary or wage income Male $97,404 Female $86,558 Median taxable income Male $99,378 Female $89,542 Median total income Male $102,855 Female $92,361 Median income ($), ATO 2023–24

Horizontal axis: Median income ($), ATO 2023–24. Bars are labelled Male and Female; the exact figures are in the table below.

ATO Table 15A

Men and women, Analyst - market research, ATO 2023–24
Measure TotalMaleFemale
individuals 5,968 2,469 3,499
average taxable income $107,814 $120,810 $98,644
median taxable income $92,869 $99,378 $89,542
average salary or wage income $99,942 $112,266 $91,236
median salary or wage income $90,371 $97,404 $86,558
average total income $110,977 $124,169 $101,669
median total income $95,833 $102,855 $92,361

ATO Table 15A

Advertising and marketing professional (unit group 2251) by state

Figures are for the unit group, not this occupation alone.

Advertising and marketing professional (unit group 2251) by state, ATO 2023–24
Stateindividualsaverage taxable incomemedian taxable income
NSW27,059$105,432$86,744
ACT799$96,064$85,173
VIC20,776$95,206$82,243
WA4,988$93,519$80,326
NT201$84,877$80,137
QLD11,383$88,725$76,639
SA3,485$81,065$73,490
TAS662$81,810$72,182

ATO Table 15D

Typical deductions for Business, human resource and marketing professionals

Figures are for the sub-major group, not this occupation alone.

Typical deductions for Business, human resource and marketing professionals, ATO 2023–24
Deductiondeduction claimantsaverage deduction claim
Work related car expenses195,801$3,179
Work related travel expenses98,126$1,129
Work related uniform/clothing expenses177,398$252
Work related self education expenses68,152$2,192
Other work related expenses509,470$1,432
Total work related expenses536,753$3,087

ATO Table 18B